So we made up our minds, we are going to buy some targeted traffic and sit back and hope for the best, right? Wrong, if you do that you could just be flushing that hard earned money down the drain. You then sit back nfl jersey and say 'that traffic campaign was a scam', I didn't get any sales. Was it the traffic you just bought or was it your website or sales page that actually sent the prospective buyers running for cover.
Does your website list all the features of your product or service instead of the benefits. Most visitors don't automatically know what your product or service can do for them. The 'What's in it for me' is what drives most of us. If that question is not answered quickly, we may leave before we discover you have exactly what we've been looking for.
A feature is a factual statement about the product or service being promoted. But features aren't what entice customers to buy. That's where benefits come in, a benefit answers the question; 'What's in it for me'? When setting up your sales page make sure you list the benefits to the customer and not just the features, otherwise you leave the customer wondering if they need your product, if it's worth what your charging or should I just wait and think about it for awhile.
You need to leave your customers with only one thought and option , to purchase. Below are a few things you should consider when designing your website and sales pages...
• Inaccessibility, the site is hard to navigate or loads nfl jerseys slowly. This also includes broken links and images that don't load properly
• Site is confusing, unable to find your sales page even if they wanted to
• Advertisements, be careful where and how many ads you place i.e..not on your sales page unless you want people to leave
• Be careful with audio/video that starts automatically when the page loads, make sure people can pause if desired
• Do not use frames, people will not have any idea where to go or how to get there. Your site should be clear and easy to follow
• You must offer some free content, establish a relationship and give people a reason to return, people expect value. By giving more you develop a more loyal following, however do not overdo the free offers or your perceived value will diminish
• Updated content, never have outdated content on your site people will think you're out of business or just unprofessional. Your customers will demand useful and current information
These are just a few of the things you can do to make sure you are converting every possible lead into a long term paying customer.
Remember, track you're ads and plan your follow up ads nfl jerseys on the stats you get from the previous ad campaign. You can't fix something or make changes until you know what works and what doesn't. Accurate record keeping is the key in ad campaigns, without them you're just shooting in the dark. Hard work and patience will eventually get you the results your after. To your marketing success.
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